To B or Not to B? The B Corporation Choice

Food trends come and go quickly, and one that seems to be here to stay is food-related businesses becoming B Corp Certified.  Businesses are certified as B Corps by the nonprofit B Lab for meeting tough standards of social and environmental performance, accountability, and transparency. To put it into context, a business becoming a B Corp is akin to a farm gaining USDA organic certification. We hope the impact is ultimately just as big.

The nearly 1,000 Certified B Corps, which span across 33 countries and 60 different industries, are redefining success. Their commitment to meeting higher standards of transparency, accountability, and performance distinguishes them from other businesses by providing a better way to do business.

Many of these innovative businesses are in the food and beverage industry, which is why this program has piqued the interest of the FWG team.  Here is a list of B Corp Certified food and beverage businesses.  Like all B Corp Certified businesses, those included on the list are assessed in five different areas and then provided with an overall B score.  To become B Corp Certified, the business must achieve at least 80 of the 200 possible points.

The five scoring areas together take a holistic look at a company’s practices:

  1. Environment: This section evaluates a company’s environmental performance through its facilities; materials, resource, and energy use; and emissions.  It also considers methods of transportation and distribution, as well as whether the company’s products or services are designed to solve an environmental issue.       

  2. Workers: The workers portion assesses how the company treats its workers through compensation, benefits, training, and ownership opportunities.  In addition, it evaluates the overall work environment.  

  3. Customers: This section examines if a company’s products and services promote public benefit and if they are targeted toward underprivileged communities.

  4. Community: This portion of the assessment evaluates a company’s involvement in, and support of, the local community.

  5. Governance: This section examines a company’s accountability and transparency in their practices and policies.

We applaud all those that have achieved B Corp certification. They are changing the way we do business and inspiring competitors to follow suit. They are also illustrating that socially and environmentally responsible, accountable, and transparent practices can be a part of a successful business model.  Well done!