HIGHLAND MARKET - DAVIS, WV

CRAFTING A ROADMAP FOR NONPROFIT GROCERY STORE TO GROW AND SERVE COMMUNITY

OPERATIONS PLANNING, PROGRAM DEVELOPMENT | 2021 - 2022

In support of nonprofit grocer Highland Market’s efforts to reach financial sustainability, generate sales for local producers, and further become a local food community asset, Food Works Group (FWG) developed a roadmap to strengthen their existing operations and future expansion. FWG identified current audiences and reviewed products/pricing, uses of retail space, and brand assets. Looking holistically at financial and community impact, through the lenses of both grocery retail and local food system best practices, FWG recommended facility prioritization and developed action plans and budget templates, with a focus on enhancements to prepared/value-added food production.